Leadership
Board of Directors & Management
Arubawater Corp has brought together leaders in the areas of business management, bottling & production, distribution, sales and marketing, and corporate governance. This group of experienced individuals form the core of the ArubaWater Corp. team.
Board of Directors
Terry W. Neild, Chaiman, CEO & Director
CEO of ArubaWater. He is a visionary in the beverage industry, having brought the Jolt beverage brand to Canada. He was also the Chairman and CEO of Camfrey Resources, which acted as a lead financier of the Clearly Canadian Beverage Corporation, a NASDAQ listed company.
Clearly Canadian Corp. is credited with transforming the water beverage category in the 1980s with its ground-breaking Clearly Canadian line of sparkling flavored water beverages which competed head-to-head with the top soda beverage companies in the U.S. and Canada.
Over his 50-year+ career as a leader and innovator, Mr. Neild has built a depth of proven entrepreneurial expertise in a variety of industries guiding the development of various start-up companies, bringing them to substantial success.
Based in Scottsdale, Arizona, Mr. Neild has continued to foster new companies and helped them to grow through private funding and public company ventures.
Robert Seaman, Operations Manager & Director
Robert “Bob” Seaman brings a wealth of preform, bottling and manufacturing systems industry experience to ArubaWater. He has held numerous senior leadership positions in his 43+ years of work in manufacturing, mechanical engineering, as well as machine installation and maintenance.
Mr. Seaman has personally installed, tested, repaired and operated bottling equipment for major companies in numerous domestic and foreign countries, including establishing bottling plants for Fiji Water, Ozarka Water, and Penta Water, among others. He is a respected leader in bottling technology.
Leonard Braumberger, Director of Marketing & Board Director
Mr. Braumberger is a 40+ year veteran of communications, advertising, marketing, social media and public relations. Beginning with campaigns for the Clearly Canadian Beverage Corporation in the 1980s, he has worked with national and international media companies, agencies and public relations firms at the senior level. He also founded his own successful advertising agency, and has been directly responsible for the planning, development and oversight of multi-million dollar advertising and direct marketing campaigns.
Credited as an award winning designer, Mr. Braumberger also plays a foundational role in creating the Company’s bottle designs, logo, brand, visual communications, and marketing strategies.
Management
Robert Yates, National Sales Director
Robert Yates is an experienced 30+ year successful executive within the Beverage Industry. He has led many brands to success through his ability to adjust and predict the ever-changing marketplace.
Based in Colorado, Mr. Yates became one of the leaders in the New Age Beverage Segment of the Beverage Industry with the introduction of Clearly Canadian into the United States and Western Canada. He was one of 14 Master licensee/distributors.
Mr. Yates has since launched several other New Age brands with great success through his D.S.D. company in Colorado (Beverage Express). Sought after brands such as Arizona Tea, Monster Energy, Blue Ox, Vitamin Water, RockStar, Perrier, Everfresh Juices, Hansen Natural Soda, Ocean Spray, Honest Tea, Miller Beer, Fiji Water, were launched and serviced under the Beverage Express DSD system under his guidance.
Mindi Osborn, MBA, CFO
Mindi S. Osborn is the Chief Financial Officer of ArubaWater Corp., responsible for developing the financial planning, oversight, and management of all controls for the Company’s financial operations.
Ms. Osborn is an MBA and accomplished senior executive with a strong track record of driving startup companies and their rapid growth and market domination. She specializes in transforming concepts into sustainable realities that can revolutionize industry landscapes as we know them. Over the last three decades, she has worked with a diverse range of private and public companies to help create centers for excellence by spearheading strategic planning, direction, and execution of financial initiatives and corporate management.
Kevin Friesen, COO Aruba
Kevin Friesen has worked with several start-up level companies both locally and internationally, including a new brand juice beverage company based in Australia. As Chief of Operations in Aruba, he has been instrumental in developing and coordinating on island sales, distribution, and facilitating critical business relationships.
Over the past decade, Mr. Friesen has taken on the Director of Investor Relations role for several companies, mainly in the beverage and technology sectors, and has successfully aided in funding the ventures by developing, communicating, and maintaining positive relationships with investors.
Additionally, Mr. Friesen has a background in public relations, events planning, public speaking, and film and television production. He started a production company based out of Los Angeles that produced several feature films and a TV pilot. Kevin is a talented communicator who has worked as both a news director and editor for Canada’s national television network, the Canadian Broadcasting Corporation.
Small business success is achieved by doing ordinary things extraordinarily well."
– Jim Rohn